The Paths Through Which Products or Services Get to Customers

question 20

Multiple Choice

The paths through which products or services get to customers are known as _____.

• A) information pathways
• B) vertical markets
• C) distribution channels
• D) proxy networks
• E) horizontal markets

---

Definitions:

Operant Conditioning

A learning process through which the strength and frequency of a behavior are modified by the behavior's consequences, such as reward or punishment.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.

Variable-Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, promoting high and steady response rates.