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If a Firm's Pages Are Not near the Top of Query

question 119

Multiple Choice

If a firm's pages are not near the top of query results, customers may never discover its Web site. This has led to _____ becoming a critical function for many marketing organizations.


Definitions:

High-context

A communication style that relies heavily on implicit messages, context, and nonverbal cues for meaning, common in many Eastern cultures.

Nonverbal Information

The use of body language, facial expressions, gestures, posture, and eye contact to convey messages without spoken words.

Explicitly

Stated clearly and in detail, leaving no room for confusion or interpretation.

Androgynous

A blend of masculine and feminine characteristics in a person's appearance, behavior, or identity.

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