Which of the Following Is True of Google's Discounting Scheme

question 41

Multiple Choice

Which of the following is true of Google's discounting scheme for advertisers?

• A) Advertisers get incremental discounts on their original CPC for every thousand clicks.
• B) Advertisers pay the average CPC of all those displayed ads that are ranked below their ad.
• C) Advertisers pay only ninety percent of their original CPC rate for every thousand clicks.
• D) Advertisers pay one cent more than the minimum needed to retain an ad's position on a page.
• E) Advertisers pay the equivalent of the CPC bid by the worst performing ads, taken in a reverse sequence.

---

Definitions:

Troposphere

The troposphere is the lowest layer of Earth's atmosphere, where most weather phenomena occur, extending from the Earth's surface to about 8 to 15 kilometers above.

Stratosphere

The stratosphere is a layer of the Earth's atmosphere located above the troposphere, characterized by a slight temperature increase with altitude and the presence of the ozone layer.

Ozone

A molecule composed of three oxygen atoms, found in the Earth's stratosphere, where it plays a critical role in protecting living organisms from ultraviolet radiation.

Lichen

A symbiotic organism composed of a fungus and a photosynthetic partner, typically an alga or cyanobacterium, found on rocks, trees, and soil.