Which of the Following Measures Can Advertisers Take to Prevent

question 103

Multiple Choice

Which of the following measures can advertisers take to prevent embarrassment through content adjacency issues?

• A) Using negative keywords
• B) Turning off the "comments" feature on Web sites
• C) Migrating to contextual advertising
• D) Switching over to graphical ads and interstitials
• E) Using collaborative filtering software

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Definitions:

Defense Mechanisms

Psychological strategies used unconsciously by individuals to protect themselves from anxiety or unacceptable thoughts and feelings.

Erogenous Zones

Specific areas of the body that are especially sensitive to stimulation and can lead to sexual arousal.

Sigmund Freud

He was a neurologist from Austria and the pioneer of psychoanalysis, a treatment modality for mental illnesses utilizing verbal exchanges between an analyst and a patient seeking help.

Alfred Adler

An Austrian medical doctor, psychotherapist, and founder of the school of individual psychology.