CPM Refers To

question 18

Multiple Choice

CPM refers to:

• A) ad rates quoted in cost per thousand impressions.
• B) ad rates quoted in cost per million impressions.
• C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
• E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.

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