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What Is Data Mining? What Are the Key Areas Where

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What is data mining? What are the key areas where businesses are leveraging data mining?


Definitions:

Face Validity

The degree to which a test or measure appears effectively to assess what it is supposed to assess, based on casual inspection.

Content Validity

An indicator of construct validity of a measure in which the content of the measure is compared to the universe of content that defines the construct.

Discriminant Validity

The extent to which a construct is truly distinct from other constructs by correlating minimally with measures of different constructs.

Construct

A construct is an abstract idea or concept that is specifically chosen or created for scientific inquiry or measurement.

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