Circle the Equation That Is True Most Firms with a Profitable

question 1

Multiple Choice

Circle the equation that is true most firms with a profitable customer base:

• A) Customer Acquisition Costs < CLV = NPV (future customer profits)
• B) CLV < Customer Acquisition Costs = NPV (future customer profits)
• C) NPV (future customer profits) < CLV = Customer Acquisition Costs
• D) Customer Acquisition Costs < MVP = Product/Market Fit

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