The Term "Content Adjacency" Refers To

question 44

Multiple Choice

The term "content adjacency" refers to:

• A) placing advertisements to reach consumers based on various traits such as demographics and purchase history.
• B) a technique used by online publishers to increase the effectiveness of their campaigns.
• C) advertisements that are targeted based on a user's query.
• D) a concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or brands.
• E) problems associated with advertisements that run before a user arrives at the home page of a website.

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Definitions:

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a dataset, applying a weight to each data point.

Financing

The method by which a business or individual obtains capital to fund their operations or investments.

Discount Rates

The rate of interest employed to discount future cash flows to their present value in discounted cash flow analysis.

Weighted Average

A mathematical calculation that takes into account the varying degrees of importance of the numbers it is applied to, often used in financial analysis and accounting.