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The phrase ___________________________ refers to leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls.
Cost Center Manager
An individual responsible for managing a segment of a business that does not directly generate revenue, focusing on controlling costs instead.
Income from Operations
Profit generated from a company’s main business functions, excluding income from investments and other non-operational sources.
Service Department Charges
Costs associated with the support departments of a company, such as human resources or maintenance, which do not directly generate revenue but provide essential support to operational departments.
Direct Operating Expenses
Costs directly associated with the operation of a business, excluding overhead and administrative expenses.
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