Which of the Following Actions by Twitter Signals That It

question 79

Multiple Choice

Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?

• A) Making its data available for free to other developers via API
• B) Encouraging software partners to accept ads for a percentage of the cut
• C) Approaching advertising revenue gradually to fuel expansion plans
• D) Purchase of iPhone applications like Tweetie and Vine
• E) Licensing its software to firms intending to use it as a legitimate business tool

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Definitions:

Continuous Reinforcement

A schedule of reinforcement in which every correct response is reinforced, leading to rapid learning but also rapid extinction of the behavior once reinforcement ceases.

Secondary Reinforcement

A process wherein a stimulus reinforces a behavior because it is associated with a primary reinforcer (e.g., praise that becomes rewarding because it is linked to receiving a physical reward).

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a desired response.

Positive Reinforcement

Any pleasant or desirable consequence that follows a response and increases the probability that the response will be repeated.