Examlex
An advantage that a firm has over its competitors in the activities associated with producing a product or service, thereby allowing it to produce the same product at lower cost best defines the term ___.
Segmentation Variable(s)
Criteria or characteristics used to divide a market into distinct groups of buyers based on needs, behaviors, or demographics.
Outback Steakhouse
An Australian-themed American casual dining restaurant chain, serving American cuisine, based in Tampa, Florida with locations internationally.
Product Differentiation
The method of making a product or service stand out in the market to appeal more to a specific target audience.
Market Segmentation
The process of dividing a broader market into smaller, distinct subgroups of consumers with similar needs, characteristics, or behaviors.
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