Crimson Corp

question 14

Multiple Choice

Crimson Corp., designs its products based on demographics of its customers. Jaded Inc. designs its products based on product attributes. Which of the following is likely to be true in this case?

• A)Crimson is likely to consider reliability of products as the primary factor for customer segmentation.
• B)Crimson is unlikely to consider customizability of products as the primary factor for customer segmentation.
• C)Jaded is likely to consider income level of customers as the primary factor for customer segmentation.
• D)Jaded is unlikely to consider quality of products as the primary factor for customer segmentation.

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Definitions:

Multicultural Marketing

Marketing strategies specifically designed to appeal to a variety of cultural groups within a society.

Value Consciousness

The degree to which consumers are focused on obtaining good value for their money when purchasing products or services.

Humility

A personal quality that involves a modest view of one's own importance and a respectful acknowledgment of the value of others.

Cross-Cultural

Relating to or involving different cultures, emphasizing interaction and comparative analysis.