Movement into Adjacent Markets by a Firm Along Its Own

question 36

Multiple Choice

Movement into adjacent markets by a firm along its own value chain can be best termed _________.

• A)vertical integration
• B)horizontal specialization
• C)horizontal diversification
• D)unrelated diversification

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Definitions:

Thoracic Cavity

The chamber of the body protected by the rib cage, containing the lungs and heart among other organs.

Liver

A vital organ that performs critical functions including detoxification, protein synthesis, and production of biochemicals necessary for digestion.

Primary Bronchi

The major air passages that diverge from the lower end of the trachea and enter the lungs to facilitate respiration.

Heart

A muscular organ that pumps blood through the circulatory system by rhythmic contractions.