The Movement into an Adjacent, or Unrelated, Market That Is

question 48

Multiple Choice

The movement into an adjacent, or unrelated, market that is not along a firm's own value chain defines the term _________.

• A)horizontal diversification
• B)vertical specialization
• C)forward integration
• D)backward integration

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Definitions:

Carbon-Hydrogen Splitting

A phenomenon in NMR spectroscopy where the interaction between carbon and hydrogen atoms leads to the splitting of spectral lines, reflecting the structural environment of the molecule.

Spectral Data

Information obtained from the analysis of the spectrum of a compound, used to deduce its structure.

Spectroscopic Technique

A method used to measure the interaction of electromagnetic radiation with matter, often to identify or quantify components within a sample.

Alcohol

A chemical compound that is organic in nature, identified by the presence of at least one hydroxyl group (-OH) linked to a carbon atom.