When We First Meet a Person, We Usually Rely on Clusters

question 140

Multiple Choice

When we first meet a person, we usually rely on clusters of knowledge and expectations about individuals and groups called

• A) norms.
• B) deliberative thoughts.
• C) schemas.
• D) attributions.

---

Definitions:

Click-through Rate

A metric used to measure the effectiveness of an online advertising campaign, calculated by dividing the number of clicks an ad receives by the number of times it is shown.

Desired Action

The specific behavior or response a marketer aims to elicit from the target audience through various promotional strategies.

Gross Rating Points

A metric in advertising that measures the size of an audience reached by a specific media or campaign.

Impressions

The count of how many times an advertisement or digital content is displayed to users.