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Drew Works for an Advertising Company and Is Trying to Sell

question 157

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Drew works for an advertising company and is trying to sell a new product called "day goggles".He knows he needs to make the day goggles appear cool and desirable,so he decides to have well-known Hollywood actress Angelina Jolie wear his goggles.Despite his intensive ad campaign featuring the famous actress,he found little evidence that having Angelina Jolie in his advertisement affected preferences for his goggles and did not see any changes in sales.Which learning principle most likely underlies this disappointing outcome?


Definitions:

Altruistic Suicide

A concept by sociologist Émile Durkheim, describing a type of suicide that occurs when individuals sacrifice their life for the perceived benefit of the community.

Clinical Depression

A medical condition characterized by persistent feelings of sadness, hopelessness, and a lack of interest in activities, significantly affecting daily life.

Low Self-Esteem

A condition characterized by a lack of confidence and feeling unworthy of love or respect from others.

Disability

A condition that limits a person's physical, mental, or sensory abilities, impacting their daily life and activities.

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