Operant Conditioning Assumes That

question 76

Multiple Choice

Operant conditioning assumes that:

• A)events that follow behaviour affect whether the behaviour is repeated in the future.
• B)one's mental processes (e.g.,memory and perception)mediate what behaviours one does in a situation.
• C)voluntary behaviours are reflexive.
• D)one learns by watching others' behaviour.

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Definitions:

Marketing Effectiveness

Measures how well a company's marketing strategies achieve their intended goals and outcomes, often in terms of increasing sales, market share, or customer engagement.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.

Business Environment

Describes the combination of external and internal factors that influence a company's operating situation, including economic, legal, political, and social conditions.

Brand Position Statement

A declaration that communicates the unique value of a brand to its target market compared to competitors.