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An administrator believes that the placement of motivational posters on the walls in classrooms of academic buildings will lead to increased GPAs (grade point averages) at his school.To test his theory,he randomly assigns certain classrooms within the university's Faculty of Science to have the posters while others do not.None of the remaining four faculties will have any posters placed in their classrooms.What is the independent variable in this study?
Marketing Communication
The use of various tools and channels to deliver messages about a product or service to target customers, aiming to achieve business goals.
Right Audience
The specific group of people a company targets with its marketing and advertising efforts, based on characteristics relevant to the product or service.
Right Media
A digital advertising platform that enables advertisers, publishers, and digital media companies to buy and sell ad space in real time.
Integrated Marketing Communications
A strategic approach to ensure that all forms of communications and messages are carefully linked together to present a unified and seamless experience to consumers.
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