Examlex
In the context of the value net model, an individual or organization that makes customers value an organization's output more because of its product or service is known as a(n) _________.
Influencer
A person who can influence others' buying choices because of their expertise, status, relationship with the audience, or authoritative position.
Red Sneakers Effect
The phenomenon where nonconforming behavior, such as wearing unconventional attire, can enhance one's status and perception of competence.
Nonconforming Behaviour
Actions or behaviors that challenge or defy social norms, rules, or expectations set by a society or group.
Desirable Others
Desirable others refer to individuals or entities viewed as attractive or appealing in a social, professional, or personal context, often influencing behaviors and decisions.
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