The Foxmoore Company Experienced a $100,000 Shortfall in Sales Revenues

question 131

Multiple Choice

The Foxmoore Company experienced a $100,000 shortfall in sales revenues for the year. Top management is quite disturbed about this and has decided to use variance analysis in assigning the responsibility for the decline. Which of the following variances would most likely be within the control of the marketing department?

• A) Sales mix.
• B) Market share.
• C) Sales quantity.
• D) Industry volume.

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Definitions:

American Manufacturer

A company based in the United States that produces goods for sale, contributing to the domestic economy.

Euros

The official currency of the Eurozone, which is used by many of the European Union's member states.

Bretton Woods System

A monetary management system established in 1944 that set up rules for commercial and financial relations among major countries, including fixed exchange rates and the creation of the International Monetary Fund (IMF) and World Bank.

Fixed Exchange Rates

are currency exchange rates set and maintained by government policy, rather than fluctuating in response to market forces.