The Dry Wall Division Reports the Following Operating Data for the Past

question 138

Multiple Choice

The Dry Wall Division reports the following operating data for the past two years:
$$\begin{array} { | l | r | r | } \hline \text { Margin } & \text { Year 1 } & \text { Year 2 } \\\hline \text { Turnourer } & 16 \% & ? \\\hline \text { Average operating assets } & 2.5 & 2 \\\hline \text { Net operating income } & \$ 40,000 & ? \\\hline \text { Stockholders' equity } & \$ 80,000 & \$ 125,000 \\\hline \text { Sales } & ? & ? \\\hline\end{array}$$ The return on investment at the Dry Wall Division was exactly the same in Year 1 and Year 2.Sales in Year 2 amounted to:

• A) $250,000.
• B) $300,000.
• C) $325,000.
• D) $350,000.

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Definitions:

Marketing Databases

Collections of data and information regarding customers, potential customers, market trends, and competitor analysis, used to inform marketing strategies and campaigns.

Environmental Scan

The process of collecting and analyzing external and internal data to understand the market environment, including trends, opportunities, and threats.

Action Analysis

The process of examining and breaking down the actions required to achieve a particular goal or objective.

Situational Analysis

The process of identifying internal and external factors that can affect an organization's performance, often as a part of strategic planning.