Examlex
Drivers testing positive for THC are three to seven times more likely to be involved in an automobile accident than drivers testing negative for THC or alcohol.
Communication Channel
The medium—print, broadcast, the Internet—that carries the message.
Medium
A means or channel through which something is communicated or expressed, such as language for ideas, or media like television and radio for information.
Rule-Of-Thumb Method
A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.
IMC Budgeting
Involves allocating financial resources for Integrated Marketing Communications, ensuring a strategic mix of advertising, sales promotion, public relations, and direct marketing efforts.
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