The Research Concerning the Effectiveness of the LST Prevention Program

question 86

Multiple Choice

The research concerning the effectiveness of the LST prevention program indicates that __________.

• A)there are short-term effects and long-term effects
• B)there are neither short-term nor long-term effects
• C)there are long-term effects but,strangely enough,fewer short-term effects
• D)there are relatively small short-term and more substantial long-term effects

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Definitions:

Brand's Position

Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.

Personality

The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.