Why Is the Social Norm of Reciprocity Such a Powerful

question 24

Multiple Choice

Why is the social norm of reciprocity such a powerful persuasion tactic?

• A) Reciprocity is based on equity theory, and thus it's a goal that everyone strives for in the workplace
• B) Reciprocity is found in many different societies making it a universal and cross cultural persuasion tactic
• C) Reciprocity reduces uncertainty that people have, and we are motivated to feel secure in our environments
• D) Reciprocity is based on the simple theory of give and take which is easy for people to understand

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