Examlex
Which of the following is a non-programmed decision?
Reference Price
A price point that consumers use as a basis for comparison in judging the actual price of a product or service.
Differentiate Product
Differentiate product involves creating distinctions between products, typically to make a product more attractive by highlighting its unique features compared to competing products.
Prospect Theory
A behavioral economic theory that describes how people decide between alternatives that involve risk, valuing losses and gains differently.
Reference Price
A baseline price used as a comparison point for consumers when evaluating potential purchases.
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