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Which statement about personality and behavior is TRUE?
Market Opportunities
Situations where a company can capitalize on a gap in the market to meet customer demand and gain a competitive advantage.
Demographic Statistics
Numerical data relating to the characteristics of a population, such as age, gender, income, and education, used for market segmentation and analysis.
Quantified
Refers to the process of expressing or measuring something in terms of quantity or numbers, making it possible to analyze and compare objectively.
Customer Value Chain
A conceptual framework that outlines the series of steps a company takes to create value for the customer, from product development through to after-sales service.
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