Examlex
From top to bottom,the three-level hierarchy of mental abilities moves from:
Consumer Markets
Markets comprised of individuals and households that purchase goods and services for personal use.
Future Profit
The expected earnings or economic benefits that a company or investment will generate in future periods.
ROI
Return on Investment measures the gain or loss generated on an investment relative to the amount of money invested.
Segmentation Approach
A marketing strategy that divides a broad target market into subsets of consumers who have common needs, interests, and priorities.
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