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In a Study by Cross and Colleagues (2009),half of the Participants

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In a study by Cross and colleagues (2009) ,half of the participants watched videos of specific dance sequences.The other half of participants actually practiced these sequences.All participants were then given a surprise dance test consisting of trained (observed or practiced) and untrained sequences.Participants who only observed videos of dance sequences:


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Direct Distribution

A distribution strategy where manufacturers sell their products directly to consumers, bypassing intermediaries.

Brand Insistence

Brand Insistence is the degree to which a consumer strongly prefers a specific brand over all other brands, regardless of price or convenience.

Brand Recognition

The extent to which a consumer can correctly identify a particular product or service just by viewing the product's logo, packaging, or advertising.

Brand Awareness

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

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