Sperling Flashed a Matrix of Letters for 1/20th of a Second

question 153

Multiple Choice

Sperling flashed a matrix of letters for 1/20th of a second to participants.Sperling found that the participants:

• A)attempted to encode the letters from left to right.
• B)attempted to encode the letters from top to bottom.
• C)automatically stored the entire matrix of letters but for only a brief moment.
• D)automatically stored the entire matrix of letters for up to a minute after the presentation.

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Definitions:

Variable Cost

Costs that vary directly with the level of production or sales volume, such as materials and labor.

Fixed Cost

A cost that does not change with an increase or decrease in the amount of goods or services produced or sold.

Manufacturing Overhead

All factory-related costs that are incurred during the manufacturing process, excluding direct materials and direct labor.