Where on the Iceberg Should You Look If You Want

question 16

Multiple Choice

Where on the iceberg should you look if you want to know about the day-to-day experience of employees working in that organization's culture?

• A) The visible organization
• B) Above the water line
• C) At the water line
• D) Below the water line

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Definitions:

Geographic Segmentation

The process of dividing a target market into smaller, geographically based segments to tailor marketing efforts based on regional preferences or needs.

Psychographic Segmentation

This marketing technique categorizes consumers based on psychological characteristics, including habits, hobbies, spending habits, and values.

Activity Segmentation

The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.

Accessible

Something that is easily approachable, entry, or use by people with disabilities or by the general populace.