Participants Told Not to Think About a White Bear During

question 234

Multiple Choice

Participants told not to think about a white bear during a brief experiment may find themselves thinking about the white bear for the rest of the day.This is an example of:

• A)the rebound effect of thought suppression.
• B)mental control.
• C)the overcompensation effect.
• D)the dynamic unconscious.

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Definitions:

Cognitive Dissonance

A psychological phenomenon where a person experiences discomfort or distress due to holding conflicting beliefs or attitudes, particularly after making a decision.

Buyer's Expectations

The anticipations or standards that a purchaser has regarding a product or service before making a purchase.

FAB (Features, Advantages, Benefits)

A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.

AIDA Sequence

The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.