Examlex
Participants in a research study are told that they must try not to think about a clown riding a unicycle.According to the theory of ironic processes of mental control:
Justification of Effort
A concept in social psychology suggesting that individuals assign greater value to outcomes they have put effort into achieving.
Mere Exposure Effect
A psychological phenomenon in which people tend to develop a preference for things merely because they are familiar with them.
Cognitive Dissonance
The psychological unrest felt by an individual who simultaneously maintains two or more conflicting beliefs, ideas, or values.
Door-In-The-Face
A persuasion technique whereby a large, unreasonable request is first made knowing it will be refused, so that a smaller, more moderate request is more likely to be accepted.
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