Kotter's First Step Is "Sense of Urgency

question 26

Multiple Choice

Kotter's first step is "sense of urgency." What happens in this step?

• A) Management communicates the rapid change needed and what is driving it
• B) Tell employees why the change is necessary so they embrace the change and begin reaping said benefits
• C) You should establish this sense of excitement and rush so that you can proceed through the stage changes quickly
• D) Managers or decision makers need to quickly decide what the plan is so they can communicate it to their employees

---

Definitions:

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Focuses

Refers to the central points of interest or activity, or the act of directing attention and resources towards specific goals.

Specific Plans

Detailed outlines or proposals designed to achieve particular goals or objectives through defined steps and actions.

Immediate Future

Pertains to the very near term, usually referring to events or outcomes expected to happen very soon.