Debbie Works as a Floor Representative at a Cellular Phone

question 372

Multiple Choice

Debbie works as a floor representative at a cellular phone company.Her job is to receive information from potential customers about their needs and interests and enter it into a computer system that passes the information on to the appropriate specialized technician in order to meet customer needs.The computer system is the metaphorical _____ of the firm.

• A)axon
• B)cell body
• C)dendrite
• D)nucleus

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Definitions:

Consumer Adoption Process

The stages through which a consumer moves when deciding to accept and continue using a new product or service, including awareness, interest, evaluation, trial, and adoption.

Time To Market

The speed with which a company launches a product.

Product Development

The process of bringing a new product or service to market, from idea conception and design through to production and launch.

Product Development

The complete process of bringing a new product to market, from initial concept through to design, creation, and introduction to consumers.