A Researcher Wants to Assess the Effects of Varying Amounts

question 88

Multiple Choice

A researcher wants to assess the effects of varying amounts of alcohol on ratings of perception of friendliness.Three groups of people are given either one,two,or three beers to drink.Three more groups of people are given either one,two,or three nonalcoholic beers to drink.Then,all participants are shown a series of pictures of people's faces and are asked to rank the perceived friendliness of each face on a scale from 1 to 10.In this experiment,the independent variable is:

• A)the number of groups.
• B)the amount of alcohol consumed.
• C)the pictures of faces.
• D)ratings of perceived friendliness.

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Definitions:

Variable Cost Method

A cost-plus method of pricing setting in which only the variable costs are included in the cost amount to which the markup is added.

Fixed Manufacturing Costs

Expenses that do not change with the level of production, such as rent, salaries of permanent employees, and depreciation of factory equipment.

Markup

The extra charge added to the purchasing cost of items to encompass both overhead expenses and profit, setting the sale price.

Contribution Margin

The excess of sales over variable costs; the excess of manufacturing margin over variable selling and administrative expenses.