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Williams and Ceci (2015) sought to determine if gender biases exist in academic hiring practices.They studied almost 1,000 professors in a mock hiring situation in which each professor read the files of several job applicants and then rank-ordered the applicants in terms of most-to-least qualified.What the professors did not know was that the gender of the job applicants was randomly assigned to the professors.That is,if one professor read that job applicant A was a woman,another professor read that the same job applicant A was a man.As a result,an average rating of each applicant could be compared when that applicant was presented as a male and as a female.The authors reported that:
Early Adopter
An individual who adopts new technology or innovations ahead of the majority, often influencing others in their social circle.
Innovator
A person or entity that introduces new ideas, methods, or products.
Product Placement
The practice of intentionally placing specific products in entertainment media to promote visibility and sales.
Advergaming
The use of video games as a medium to promote brands, products, or messages, often engaging users in an interactive experience.
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