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Williams and Ceci (2015)sought to Determine If Gender Biases Exist

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Williams and Ceci (2015) sought to determine if gender biases exist in academic hiring practices.They studied almost 1,000 professors in a mock hiring situation in which each professor read the files of several job applicants and then rank-ordered the applicants in terms of most-to-least qualified.What the professors did not know was that the gender of the job applicants was randomly assigned to the professors.That is,if one professor read that job applicant A was a woman,another professor read that the same job applicant A was a man.As a result,an average rating of each applicant could be compared when that applicant was presented as a male and as a female.The authors reported that:


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Early Adopter

An individual who adopts new technology or innovations ahead of the majority, often influencing others in their social circle.

Innovator

A person or entity that introduces new ideas, methods, or products.

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The practice of intentionally placing specific products in entertainment media to promote visibility and sales.

Advergaming

The use of video games as a medium to promote brands, products, or messages, often engaging users in an interactive experience.

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