Use the Following to Answer Questions

question 7

Multiple Choice

Use the following to answer questions
Scenario I
Scenario I is based on and presents data from the following study (reproduced from p.25 of the textbook) :
Piff,P.K. ,Stancato,D.M. ,Côté,S. ,Mendoza-Denton,R. ,& Keltner,D.(2012) .Higher social class predicts increased unethical behavior.PNAS Proceedings of the National Academy of Sciences of the United States of America,109(11) ,4086-4091.doi:10.1073/pnas.1118373109
Piff and colleagues (2012) used naturalistic observation techniques to determine if wealthy people behaved more or less ethically than people who were not wealthy.In one study,observers stood at a busy intersection and recorded the make,model,and year of each approaching car.They also noted if the car cut off other cars or pedestrians at this intersection.
Major findings of Piff et al.(2012) are presented in Figure 1.1.This figure shows the percentage of times vehicles cut off another driver (top panel) or pedestrians (lower panel) as a function of the social status of the vehicles (with more expensive cars ranked higher in social status) .
Figure 1.1
-(Scenario I) Consider only the bottom panel in Figure 1.1.These results demonstrate that:

• A)wealth makes people care more about themselves than they do others,to the point of ignoring the rights of pedestrians.
• B)driving a more expensive car gives one a false sense of security,and this causes people to be more aggressive drivers.
• C)people driving higher-class cars are more likely than not to cut off a pedestrian in an intersection.
• D)people driving a more expensive car fail to yield to pedestrians more than do people who drive less expensive cars.

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Definitions:

Ethnocentric View

A perspective that evaluates other cultures and practices based on the standards of one's own culture, often fostering a sense of superiority.

Generic Strategies

A framework in business strategy that outlines three main approaches a business can take to gain competitive advantage: cost leadership, differentiation, and focus.

Differentiation

The process of distinguishing a product, service, or business from competitors in order to attract a particular target market.

Cost Leadership

A business strategy focusing on gaining advantage by reducing production or service costs below those of competitors.