The Advent of Computers in the 1950s Had an Enormous

question 13

Multiple Choice

The advent of computers in the 1950s had an enormous conceptual impact on the development of _____ psychology.

• A)behavioral
• B)Gestalt
• C)cognitive
• D)social

Understand the concepts of net income, net loss, and their impact on equity.

Understand the basics of financial spreadsheet analysis.

Interpret financial data to assess company performance.

Apply spreadsheet skills to solve problems in a business context.

---

Definitions:

Specialty Product

A product that is characterized by a unique quality, brand, or characteristic that consumers are willing to make a special purchase effort to obtain.

Shopping Product

A type of product that consumers purchase after comparing quality, price, and style from various sellers, requiring more thought and effort than routine purchases.

Discretionary Product

Products or services that are non-essential and purchased with disposable income, the demand for which tends to be more elastic and influenced by consumers' economic status.

Unsought Product

Goods or services that consumers typically do not think about buying or do not know exist until they encounter them, usually requiring aggressive sales strategies.