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What Is a Hub Science

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What is a hub science?


Definitions:

Geographic Segmentation

The division of a target market into distinct geographic units, such as countries, cities, or neighborhoods, to tailor marketing strategies.

International Segmentation Base

Criteria used to divide a global market into distinct subsets of consumers with common needs or characteristics.

Global

Pertaining to the entire world; involving or affecting all parts of the world.

National

Relating to or characteristic of a nation; common to the whole country.

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