The Two Most Useful Forms of Structured Interviews Are __________

question 24

Short Answer

The two most useful forms of structured interviews are __________ and __________ interviews.

---

Definitions:

Marketers

Professionals who are involved in the promotion and selling of products or services.

Consumer Purchase Decision Process

The stages a consumer goes through in making a decision to buy a product or service, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Stages

The distinct phases or periods in a process, development, or series of events.

Consumer Purchase Decision Process

The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation, purchase, and post-purchase evaluation.