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In Order for Two Objects to Have the Same Temperature

question 20

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In order for two objects to have the same temperature, they must

Understand the process of new buy, straight rebuy, and modified rebuy in B2B purchasing.
Identify the steps involved in the B2B buying process, including RFP creation, proposal analysis, and vendor selection.
Recognize the significance of need recognition as the first step in both B2B and B2C buying processes.
Understand the role of vendor performance assessment in the B2B buying process.

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