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What is the final product?
Emotional Appeals
Marketing or advertising strategies that aim to elicit an emotional response from the audience to influence their attitudes or behaviors.
Sex, Humour, Fear
Advertising strategies aimed at capturing attention and eliciting responses by leveraging basic human emotions and reactions.
Cognitive Responses
The thoughts that arise in a person's mind in reaction to communications or stimuli, which can influence attitudes and behaviors.
Emotional Ads
Advertising that seeks to evoke strong feelings or emotions to create a lasting impression and connection with the consumer.
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