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-What is the intermediate B in the synthesis shown above?
Marketing Space
Refers to the environments or channels through which marketing activities and customer interactions occur.
Customer Arousal
The state of being physically or emotionally stimulated as a response to marketing or product experiences.
Positive or Negative
Terms used to describe the valence of emotions, experiences, or outcomes, indicating whether they are viewed as favorable or unfavorable.
Co-consumers
Individuals who are present and potentially interact with one another in a consumption environment, influencing each other's experiences.
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