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Integrated Selling
A comprehensive sales approach that utilizes various channels and strategies in a cohesive manner to enhance customer experience.
Personal Selling Process
A direct method of selling in which a salesperson uses skills and techniques to build personal relationships with potential customers.
Approach Stage
The phase in the sales process where initial contact is made with potential customers.
Preapproach
The planning and preparation process before direct contact with a potential customer, including gathering information and setting objectives for the sales call or meeting.
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