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Roberta is trying to decide whether to vote for a political candidate.Based on what she has read about him,she has concluded that he is not qualified for the position,but she generally agrees with his political positions.Also,she trusts him and likes his decisive personality.In fact,she likes him so much that she sent a small donation to his campaign.Her trust of the candidate represents the ____________ component of her attitude toward him.
Service Quality
The degree to which a service meets the customer's expectations and needs, often assessed through dimensions like reliability, responsiveness, assurance, empathy, and tangibles.
Four Seasons Hotels
An international luxury hospitality company known for its high-quality standards, exemplary service, and luxury accommodations in destinations around the world.
Human Capital
Represents the collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or society.
Differentiation Strategy
A business approach where a company provides unique, distinct products or services to stand out from competitors in the market.
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