Suppose That Some Friends of Yours Want to Advertise Their

question 17

Multiple Choice

Suppose that some friends of yours want to advertise their new product on a television show.If they want people to remember the product,what kind of program would you recommend and why?

• A)A violent show,because the excitement of the show will enhance recall for their product
• B)A violent show,because the violence will encourage them to forget the show and remember the advertisement
• C)A nonviolent show,because violence and anger usually reduce memory for the advertisement
• D)A neutral show,because the boredom of the program will increase people's attention to the advertisement

Understand the concept and examples of branded and unbranded products.

Comprehend the stages of the product life cycle and strategies applicable at each stage.

Identify different types of products such as consumer, industrial, and services.

Understand the role and characteristics of private distributor brands.

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Definitions:

Erving Goffman

A sociologist known for his work on symbolic interactionism and the study of everyday life interactions, dramaturgy, and social identity.

Agency

The ability of the individual to act freely and independently.

Free Will

The ability of individuals to make choices that are not determined by prior causes or by divine intervention.

Stereotyping

Judging others based on preconceived generalizations about groups or categories of people.