Researchers Have Developed Several Explanations for the Observation That People

question 46

Multiple Choice

Researchers have developed several explanations for the observation that people recall information more accurately if they try to connect that information with themselves. Chapter 5 noted that one likely explanation is that people are more likely

• A) to use encoding specificity when connecting information to other people, so this problem leads to memory errors.
• B) to use auditory cues when connecting information to other people, so this problem leads to memory errors.
• C) to link self-referenced information to a more distinctive and more well-rehearsed set of cues, so this enhances recall.
• D) to picture themselves in an unusual context, and this novel context enhances recall.

Understand the role of ethical codes in guiding PR practitioners' actions and decision-making.

Appreciate the need for continuous education and awareness of ethical principles in advancing the PR profession.

Understand the valuation differences between new-economy and old-economy companies.

Calculate and interpret a firm's market-to-book ratio.

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Definitions:

Catharsis

The act of letting go of, thus offering alleviation from, intense or suppressed feelings.

Perception

The process by which individuals organize and interpret sensory information to give meaning to their environment.

Sexual Coercion

The act of using pressure, manipulation, or force to engage someone in sexual activities against their will.

Sexual Behavior

A range of behaviors involving the expression of sexuality, including activities, practices, roles, and relationships.