According to Your Textbook, Which of the Following Is One

question 21

Multiple Choice

According to your textbook, which of the following is one likely explanation for the self-reference effect?

• A) Self-reference instructions increase the likelihood of the item being stored in procedural memory.
• B) Self-reference instructions increase the capacity of working memory.
• C) When people think about whether words apply to themselves, they consider how their personal characteristics are interrelated.
• D) In reality, most people emphasize the physical characteristics of the stimulus, rather than using self-reference.

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Definitions:

Buying Process

The sequence of stages consumers go through, from recognizing a need or desire, through information search and evaluation of alternatives, to the purchase decision and post-purchase behavior.

Internal Stimulus

Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.

Low-involvement Purchase

Buying decisions made by consumers with minimal research and consideration as the product is often inexpensive and perceived as low risk.

Forethought

The act of thinking and planning activities or events in advance, demonstrating anticipation and careful consideration.