Suppose That Some Friends of Yours Want to Advertise Their

question 17

Multiple Choice

Suppose that some friends of yours want to advertise their new product on a television show.If they want people to remember the product,what kind of program would you recommend and why?

• A)A violent show,because the excitement of the show will enhance recall for their product
• B)A violent show,because the violence will encourage them to forget the show and remember the advertisement
• C)A nonviolent show,because violence and anger usually reduce memory for the advertisement
• D)A neutral show,because the boredom of the program will increase people's attention to the advertisement