Chapter 10 Discussed Lakoff's Concept of Framing,in Connection with Language

question 16

Multiple Choice

Chapter 10 discussed Lakoff's concept of framing,in connection with language production.Which of the following options is the best example of a frame?

• A)You and a friend have different ideas about the concept of "freedom."
• B)The German language typically places the verb at the end of a sentence,whereas the English language typically places the verb toward the beginning of a sentence.
• C)People who have worked together for many months are more skilled at creating directives.
• D)A person tries to use carefully calculated language,in order to bribe a police officer.

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Definitions:

Operating Leverage

A measure of how revenue growth translates into growth in operating income.

Percentage Change

A mathematical calculation that shows how much a quantity has increased or decreased as a percentage of its previous value.

Net Operating Income

The profit generated from normal business operations, excluding expenses from interest and taxes.

Contribution Margin Ratio

The proportion of sales revenue that exceeds variable costs, indicating how much contributes to covering fixed costs and generating profit.